Newspaper’s Wet-Looking Ad Is So Effective, It Dries Up Demand
Just like how people detest the word, “moist,” they’re likely to feel uncomfortable when their fingers settle on a bundle of wet papers.
Splashed on the front of a Metro newspaper is a damp-looking print that is advertising the company’s availability of plumbers.
might be, user ‘spoi’, who shared the image, said it ended up working against Metro’s advantage.
“Commuters thought they were unreadable and left them untouched at tube and bus stations,” they pointed out.
As it turns out, there can be too much of a good thing, even in the advertising world. The image might appear believably “moist,” but it’s clearly parching the demand of the newspapers it fronts.