Brandikaran | WWF Campaign Reveals The Truth Behind Instagram’s ‘Perfect’ Landscape Photos
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WWF Campaign Reveals The Truth Behind Instagram’s ‘Perfect’ Landscape Photos

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WWF Campaign Reveals The Truth Behind Instagram’s ‘Perfect’ Landscape Photos

If you think that Australia’s Great Barrier Reef remains as its picturesque, vibrant ecosystem teeming with life, think again.

World Wide Fund for Nature (WWF) has partnered with creative agency TBWA Paris to launch a campaign, aimed to raise public awareness about the reality of some of the world’s most beautiful landscapes.

‘#TooLaterGram’ juxtaposes nine picture-perfect natural scenes found on planet Earth with help from social networking site Instagram. Hidden behind each of the splendid photos lie the actual state of the area today, due to pollution, tourism, and neglect for the environment.

See the Instagram albums and campaign video below.

 

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Composite by DesignTAXI. Video screenshots via TBWA Paris

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Composite by DesignTAXI. Video screenshots via TBWA Paris

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