Warner Bros, Spielberg Aren’t Fans Of Carl’s Jr.’s ‘Ready Player One’ Campaign
Apparently, with Steven Spielberg’s Ready Player One, crossovers in the film universe are okay, but fast food references are a no-no.
To honor the iconic filmmaker and his upcoming movie, Carl’s Jr. has decided to change the name of its ‘Charbroiled Sliders’ to ‘SpielBurgers’.
In honor of Steven Spielberg’s #ReadyPlayerOne, we’re changing the name of our Charbroiled Sliders to #SpielBurgers. Spielberg hasn’t signed off yet, but we assume he’s cool with it. pic.twitter.com/bdpRH0s8fo
— Carl’s Jr. (@CarlsJr) March 26, 2018
The campaign also involves Spielberg-inspired trailers that pay homage to Jaws, Jurassic Park, E.T., and Close Encounters of the Third Kind.
Video screenshot via Carl’s Jr.
Whether intentional or not, the move has sparked a juicy little confrontation between the franchise, Warner Bros., and Steven Spielberg himself.
Warner Bros Pictures took to Twitter to acknowledge the brand’s elaborate efforts, but it clarified that it did not approve of the ‘SpielBurgers’ rename.
.@CarlsJr Appreciate the #ReadyPlayerOne love but this is not approved. https://twitter.com/CarlsJr/status/978253988142358530 …
Consequently, Steven Spielberg—who does not have a Twitter account—addressed the campaign in a video posted by Amblin Entertainment.
“It’s recently come to my attention that Carl’s Jr. wants to rename the ‘Charbroiled Sliders’… And they’re pretty good, but I’m passing. Cease and desist, can’t do it. Sorry, guys.”
In spite of the snubs from the studio and filmmaker, Carl’s Jr. ended things on a positive note and clung on to Spielberg’s compliments of its burgers.
Although ‘SpielBurgers’ are officially a no-go, the restaurant’s pop culture-rich trailers are still online. Watch them below.