Brandikaran | Warner Bros, Spielberg Aren’t Fans Of Carl’s Jr.’s ‘Ready Player One’ Campaign
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Warner Bros, Spielberg Aren’t Fans Of Carl’s Jr.’s ‘Ready Player One’ Campaign

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Warner Bros, Spielberg Aren’t Fans Of Carl’s Jr.’s ‘Ready Player One’ Campaign

Apparently, with Steven Spielberg’s Ready Player Onecrossovers in the film universe are okay, but fast food references are a no-no.

To honor the iconic filmmaker and his upcoming movie, Carl’s Jr. has decided to change the name of its ‘Charbroiled Sliders’ to ‘SpielBurgers’.

The campaign also involves Spielberg-inspired trailers that pay homage to JawsJurassic ParkE.T., and Close Encounters of the Third Kind.

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Video screenshot via Carl’s Jr.

Whether intentional or not, the move has sparked a juicy little confrontation between the franchise, Warner Bros., and Steven Spielberg himself.

Warner Bros Pictures took to Twitter to acknowledge the brand’s elaborate efforts, but it clarified that it did not approve of the ‘SpielBurgers’ rename.

Consequently, Steven Spielberg—who does not have a Twitter account—addressed the campaign in a video posted by Amblin Entertainment.

 

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Amblin Entertainment

@AmblinEnt

OFFICIAL STATEMENT FROM READY PLAYER ONE DIRECTOR STEVEN SPIELBERG REGARDING @CarlsJr “SPIELBURGERS”

“It’s recently come to my attention that Carl’s Jr. wants to rename the ‘Charbroiled Sliders’… And they’re pretty good, but I’m passing. Cease and desist, can’t do it. Sorry, guys.”

In spite of the snubs from the studio and filmmaker, Carl’s Jr. ended things on a positive note and clung on to Spielberg’s compliments of its burgers.

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Carl’s Jr.

@CarlsJr

OMG Spielberg likes our Charbroiled Sliders! (He’s not down with but we’re fine with that) https://twitter.com/AmblinEnt/status/978732170788286464 

Although ‘SpielBurgers’ are officially a no-go, the restaurant’s pop culture-rich trailers are still online. Watch them below.

 

 

 

 

[via Variety, videos and screenshots via Carl’s Jr.]

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