FC Barcelona’s Redesigned Crest Gets Likened To ‘Knockoff’ Version Of Old Logo
The classic FC Barcelona badge might see the end of its days soon. The soccer club is planning to give its visual identity an overhaul when the 2019/2020 season kicks in.
With the aid of Barcelona-based branding agency Summa, the current logo—which was introduced in 2002—is expected to shed its “FCB” acronym and internal black borders, creating a 2D-like appearance.
There’s also one less red stripe behind the ball, which has had its lines bolded so that it “takes center stage.”
“[It’s] more homogeneous, more harmonious, and brighter,” the club tweeted.
Additionally, the club now accepts ‘Barça’ as its official brand name alongside ‘FC Barcelona’.
Fans have applauded the company’s audacity in ditching the acronym from its badge, saying that the image is so iconic, there’s no need for the presence of a name.
However, several others seem to be disappointed by how the crest has had its timeless appeal forgone in exchange for a simplified look. Now that the club’s initials have vanished, some have even likened the symbol to a “knockoff” of previous iterations.
The revamp isn’t set in stone, though. FC Barcelona says that although the new crest has been given the green light by its Board of Directors, it will also leave it to members to vote on this design.
Replying to @EmilioSansolini @Goal_en_espanol
It’s probably just an update instead of a change. It looks better proportioned and wisely eliminates the acronym because the image is already a recognized global brand. I certainly like it.
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[via Sports Illustrated, images via various sources]