Brandikaran | Psychology Behind Typography Of Your Favorite Netflix Shows Might Astound You
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Psychology Behind Typography Of Your Favorite Netflix Shows Might Astound You

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Psychology Behind Typography Of Your Favorite Netflix Shows Might Astound You

The next time you’re lost in Netflix’s deep sea of programs and are unsure of what to watch next, here’s a little trick: look at their titles.

To ensure its shows stand out from one another, the platform’s designers earnestly lift clues from their plots and sneak them into their typography.

A study by Venngage explains that there are four main types of Netflix fonts, and describes why artworks of certain flicks use serifs while others are decorative.

Stranger Things, for example, adopts a decorative typeface inspired by Stephen King’s book covers to symbolize its offbeatness. Black Mirror, on the other hand, uses a custom sans-serif with a “crack” in the middle to bring a sense of creepiness to the tableness.

Mashable has summarized the research in a short video. Watch it below and read the full study over at Venngage.

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Video screenshot via Mashable

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Video screenshot via Mashable

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Video screenshot via Mashable

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