Re-defining TV Branding for Today’s Viewer!
Dynamite Design shows us how they produce impactful TV branding in a time when digital entertainment production and consumption is at an all time high.
CG. What, according to you, are the most fundamental and essential aspects of TV branding?
Dynamite: 3 things. Format, Genre and Audience. To smoothly navigate our layouts, it becomes essential to consider which format, either SD or HD, we are broadcasting in. Similarly, when dealing with a diverse set of genres such as movies, general entertainment, sports and so on, we take into account each genre’s uniquely different requirements. Finally, we make sure we understand who the audience is, based on demographics and tastes, as these further help us determine our approach to our design process.
CG. How is designing for the TV different from designing for other mediums?
Dynamite: We are out here creating new brands because someone, somewhere has identified a gap, and as a design house our mission is to occupy that space with as much responsibility in as beautiful and relevant a manner as possible. The design process is pretty much the same as when you design for any medium. The difference here is that the solution is not a static frame or a product, but a dynamic system that literally breathes life and character into the channel.
CG. What helps decide the tone of the visuals?
Dynamite: It is the audience, genre and format. When we design for an HD channel, we know we are dealing with a more evolved audience. Also, HD allows us to use a larger gamut of colours and gradients that the SD format can’t support. So, from imagery to typography, colours, gradients, and the palette, everything opens up completely when we are designing an HD channel.