Brandikaran | IHOP’s New Logo Looks Uncannily Alike That Of Tampon Brand And Can’t Be
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IHOP’s New Logo Looks Uncannily Alike That Of Tampon Brand And Can’t Be

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IHOP’s New Logo Looks Uncannily Alike That Of Tampon Brand And Can’t Be

When the International House of Pancakes recently flipped the last letter in its initials for a new marketing campaign, it might not have realized that the last two letters closely resemble the logo design of tampon brand o.b. tampons.

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IHOb (left) and o.b.tampons (right)

Two days ago, IHOP began teasing its enigmatic new name ‘IHOb’ and inviting fans to guess what this lowercase “b” stands for.

Thus far, “breakfast” and “bacon” seem to be the most popular choices, but thanks to Twitter user Lizzie O’Leary for highlighting the logo likeness, the “International House of OB Tampons” has been unofficially thrown into the mix.

It seems that in this case, two important reminders are in order. Firstly, typography matters and as O’Leary subsequently tweeted, “Always have a woman on your design team.”

Stay tuned for IHOP’s 11 June unveiling of what this “b” represents.

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IHOb

@IHOb

For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb

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Lizzie O’Leary

@lizzieohreally

A tampon logo. You made a tampon logo.

(Which is just fine) https://twitter.com/ihop/status/1003682801042915328 

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Lizzie O’Leary

@lizzieohreally

Replying to @lizzieohreally

always have a woman on your design team

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🚭 -KT🚭 -@KK0618
Replying to @lizzieohreally

lol omg for the past two days I’ve been wondering what looked so familiar about this

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Daniel J. McInnis@dmcinnis
Replying to @lizzieohreally @xeni

Typography matters!

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Lizzie O’Leary

@lizzieohreally

A tampon logo. You made a tampon logo.

(Which is just fine) https://twitter.com/ihop/status/1003682801042915328 

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TifOtter@tifotter

🤔 -🤷🏽‍♀️ - pic.twitter.com/mulXR8ETmi

View image on Twitter -
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IHOb

@IHOb

IHOb? What could it b? #IHOb

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IHOb

@IHOb

IHOb? What could it b? #IHOb

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Scotty Jay@shimijay

Breakfast 🙄 -

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[via Hello Giggles, main image via Jonathan Weiss / Shutterstock.com]

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