Brandikaran | Pentagram Unveils Two New Logo Designs For ‘Harry Potter’ Universe
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Pentagram Unveils Two New Logo Designs For ‘Harry Potter’ Universe


Pentagram Unveils Two New Logo Designs For ‘Harry Potter’ Universe

Seven years after the last Harry Potter film premiered, the legacy of the ‘Wizarding World’ still lives on—and it won’t be extinguishing anytime soon, with the Fantastic Beasts sequel and two new Harry Potter mobile gamesunderway.

Leading agency Pentagram, who designed the first Fantastic Beasts and Where to Find Them brand identity, has created two more mystical logos for J.K. Rowling’s universe—one predating the Harry Potter era, and the other tying the entire timeline together.

Video clip by Warners Bros. Pictures via GIPHY

The first, a logo for The Crimes of Grindelwald, features the iconic metallic sheen of the original Fantastic Beasts title.

Potterheads might be able to spot a few striking Easter eggs in its typography that represent the ‘Deathly Hallows’. The ‘i’ in “Crimes” resembles the ‘Elder Wand’, the ‘o’ in “of” symbolizes the ‘Resurrection Stone’, and the ‘a’ in “Grindelwald” illustrates the ‘Cloak of Invisibility’.

Image via Pottermore

The second is an all-encompassing visual identity for the entire Harry Potter universe. Officially branded ‘Wizarding World’, the logo is crowned with the wands of key characters like ‘Voldemort’, ‘Ron Weasley’, ‘Hermione Granger’, ‘Harry Potter’, and ‘Albus Dumbledore’—whose ‘Elder Wand’ stands in the middle.

According to Pottermore, the order of the wands is significant, and mirrors how the plot has evolved.

The first ‘W’ in the title also reveals a lightning bolt, and you’ll be able to spot motifs that pay homage to magical creatures throughout the logo.

[via Pentagram, images via various sources]

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