Ubisoft And Electrolux’s Logos Found ‘Hiding’ In ABC Radio Networks’ 1967 Logos
Video game publishing company Ubisoft might have refreshed its logo design mid-2017 and swirled up humorous responses from the internet, but it looks like the spiral-shaped graphic has a similar predecessor dating back to the 1960s.
In a Reddit post recently shared to the ‘r/graphic_design’ thread, four ABC Radio Network logos from 1967 have users drawing references to not only Ubisoft’s logo design, but also that of Swedish home appliance maker Electrolux.
The excerpt, taken from Designing Corporate Symbolsby David E. Carter, features the logos of the ABC’s American Contemporary Radio Network, American FM Radio Network, American Information Radio Network, and American Entertainment Radio Network.
The first and second logos quickly drew references to Ubisoft and Electrolux respectively. See the similarities via the images above and below.