Infographic: Common Logo Design Brief Descriptors & How They Might Differ
What might clients mean when they tell you to keep a design “young but not too playful,” or “classic with a feminine touch?”
To help make these tricky descriptors seem less paradoxical for fellow creatives, Peper Pascual—owner of the Logo Designers of the Philippines group—has put together a handy infographic showing how he perceives various terms often used in logo design briefs.
“I will not claim that this is the most perfect interpretation for everyone,” he told DesignTAXI. “For example… geometric logos are commonly executed using polygonal shapes, which are not my style, so I intentionally avoided that type of illustration.”
Still, his guide serves as a good gauge of how you might want to create logos of varying extremes.
Click to view enlarged version
Click to view enlarged version. Image by Peper Pascual and featured with permission
[Image by Peper Pascual and featured with permission]