Brandikaran | Tourism Vancouver Gets New Logo, Redesigns City Name To Look Like A Compass
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Tourism Vancouver Gets New Logo, Redesigns City Name To Look Like A Compass

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Tourism Vancouver Gets New Logo, Redesigns City Name To Look Like A Compass

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Tourism Vancouver Gets New Logo, Redesigns City Name To Look Like A Compass

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New logoTourism Vancouver has been given an identity makeover together with a new logo to “change your perspective.”

The new ‘Vancouver Destination Brand’ draws focus on a simple logo based on the word “VANCOUVER” with arrows found above and below the letter “O”, looking like a compass. The new logo is versatile and can be used across all creative touchpoints.

According to Tourism Vancouver’s website, the new brand is “more than just a logo. It’s our destination’s competitive identity, values and voice. It’s what differentiates us from cities around the world. It’s Vancouver’s promise of a unique kind of travel experience.”

The color scheme of the tourism bureau has also been updated. It has adopted turquoise and chartreuse to be the primary colors of the brand, while gray, light blue, black and deep crimson will be its alternative colors. The new identity comes with a tourism video, showcasing Vancouver’s natural scenery.

The bureau is urging organizations to adopt this new logo and replace the old watermark—which features the baby blue text “Tourism Vancouver” with two exclamation marks—as its emblem.

However, the new logo which is designed together with marketing agencies MMGY and McCann Canada, is said to not be confused with the different types of city branding, and it is also not created specifically for locals.

The design process took more than a year and includes thought processes from 150 representatives from Vancouver industry, media, government and sports teams to name a few. Online surveys and focus groups were also held to help create the brand’s identity.

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Old logo

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[via Daily Hive, opening image via Tourism Vancouver]

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