David Beckham’s New Soccer League Branding Seemingly Found In Trademark Filings
Back in January, former English soccer player David Beckham announced that he was launching a new Major League team in south Florida.
Since then, the club’s plans have been kept obscure, but news site The Water Tower has picked up that a handful of applications had been filed at the US Trademark and Patent Office (USTPO) for the ‘Internacional Club de Fútbol Miami’, which could be the name of Beckham’s new team. The lodgings were prepared by MIPH, LLC.
Among the documents were two iterations of what could be the club’s logo—a circle and a shield—emblazoned in pink, black and white. Per the filings, the logomark is, “A shield with two crane bird images back to back with a leg from each entwined and a stylized sun resting above the crane backs.”
“The word ‘MIAMI’ above the stylized sun, the shield encircled with the words ‘INTERNACIONAL CLUB DE FÚTBOL’ and a stylized star design on either side of ‘MMXX’.”
The logo will be applied across merchandise including t-shirts, caps, water bottles, and souvenirs.
Upon closer look, you’ll find that the birds’ legs form a hidden ‘M’ for ‘Miami’, and ‘MMXX’ could be Roman numerals for the year 2020—which is when the team is believed to debut in Major League Soccer.
A number of serif variations for the term ‘MIAMI INTER’, possibly the club’s abbreviated name, were also included in the documents.
View the filed trademarks below. How are you liking this fun visual identity?
Image via USPTO
Images via USPTO
[via Design Week, images via USPTO]