Brandikaran | Free Masterclass Has Apple Logo Designer Rob Janoff Sharing His Secrets
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Free Masterclass Has Apple Logo Designer Rob Janoff Sharing His Secrets

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Free Masterclass Has Apple Logo Designer Rob Janoff Sharing His Secrets

Back in 1977, former Apple CEO Steve Jobs commissioned graphic designer Rob Janoff to create a logo for his “new computer.”

Janoff conceptualized a “rainbow apple” with a bite mark to underscore the fact that the fruit in the design was an apple and not a cherry.

Today, the logo is emblazoned on Apple’s products and stores, and has become possibly the most recognized symbol in the tech world.

Inspired by the creative legend’s success, online gig platform Fiverr invited Janoff to conduct a masterclasson logo design on Thursday.

Here, he divulges the humble beginnings of the Apple logomark, his commercial strategies, design secrets, and more. Watch Janoff’s hour-long crash course in the video below.

 

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Video screenshot via Fiverr

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Video screenshot via Fiverr

[via Fiverr]

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