Forever 21 Gets Flak For Possibly Copying Designer’s Typographic T-Shirt
Forever 21 is in the limelight for the wrong reasons again, as another indie design label has called it out for possibly replicating its work.
Los Angeles-based Elle and Linda from CREEPYGALS have shared an Instagram post showing uncanny likenesses between their ‘Sickening’ t-shirt and one of the fast fashion brand’s new pieces.
CREEPYGALS’ design features a light pink canvas with retro print that is bordered by eight red hearts.
Similarly, the item from Forever 21 is a pink t-shirt with a funky red font encircled with eight hearts. A notable difference is that its slogan reads, “Fabulous.”
“Forever 21 released this shirt that is eerily similar to my ‘Sickening’ design,” wrote one of CREEPYGALS’ designers. “Not sure if their team designed it or they got it through some third party, but this is too close for comfort.”
While Forever 21 did not apply the slogan verbatim, CREEPYGALS described that the alignment of the hearts, typeface, color palette, and “feel” were “way too similar.”
Companies like H&M, Zara, and Forever 21 consistently get away with allegedly “ripping off” designs because their apparels usually enter and leave shelves more quickly than it takes for people to take legal action.
CREEPYGALS said it was “disheartened” that these corporations are able to copy smaller labels’ artworks without much consequence. “I worked too hard to make it as an artist to just idly sit by. This is my livelihood.”
Image via Forever 21
[via Allure, images via various sources]