Canon Accepts Photographer’s Challenge, Creates US$70,000 ‘Extreme Lens’
Back in 2010, German wildlife photographer and filmmaker Ivo Norenberg challenged Canon to create his dream “extreme lens,” which led to this US$70,000Canon ‘CINE-SERVO 50-1000mm T5.0-8.9 EF-mount cinema lens’, originally unveiled end 2014. Canon recently published a video that reveals how it was made, viewable below.
The dream lens was to be equipped with the ability to frame a subject that stands at four to five feet in height when shot at a distance of 300 to 350 feet.
Based on the ‘Super 35’ sensor, Canon came up with an idea of creating a lens that carries a focal length of 1,000mm on the telephoto end. The lens is 50mm on the wide end to cater for landscape shots.
Norenberg has also requested that the lens be compact and lightweight, weighing no more than 15 pounds, and measuring 16 inches maximum in length. It also needed to have minimal distance between the zoom rings and the focus, so that the lens could efficiently focus on the photo subject.
Canon revealed that this was “the most challenging project” it had ever accepted. Nevertheless, the design team succeeded in creating this Canon ‘CINE-SERVO 50-1000mm T5.0-8.9 EF’.
It has also exceeded Norenberg’s specifications by incorporating a built-in 1.5x teleconverter, allowing the telephoto to reach 1,500mm. Find out how it came to be in the video below.