Brandikaran | trivago’s New Logo Design Gets A Hard Triva-‘No’ From Creatives
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trivago’s New Logo Design Gets A Hard Triva-‘No’ From Creatives

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trivago’s New Logo Design Gets A Hard Triva-‘No’ From Creatives

Back in February, trivago introduced a new hand-drawn symbol to accompany its wordmark. The new look largely escaped the radar, as it was made to separate the brand’s corporate identity from its products—the logo in the hotel search tool remains unchanged.

The brandmark, christened ‘Wabi’, is an open-ended circle embodying trivago’s color palette. To bring focus to the emblem, the company’s in-house designers muted its lettermark.

“The three colors in ‘Wabi’ are presented in a totally different way to the three colors we use in the trivago’s main logo,” explained designer Katalin Varga. “In ‘Wabi’, they are entwined and brought together as one, like us as a company.”

For scalability purposes, there is also a single-colored version of the logo.

The design only started gaining more attention on Tuesday, when Armin from Brand New posted his review on it. As it turns out, some logo critiques really aren’t into it, with one even likening ‘Wabi’ to a “toilet seat.”

“triva-go back to the drawing board,” said another. View more comments from the creative community below.

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Image via Trivago

 

 

 

 

 

 

 

 

 

[via BrandNew, images via various sources]

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