For 2017-2018 A’ Design Award & Competition
With a plethora of talents hailing from numerous cultures the world over, it’s difficult to look away from the A’ Design Award & Competition’s inspiring entries. The competition is the largest and most diverse international design award, and sports nominees spanning 100 countries and 99 design specializations. It hoists deserving creatives on a global stage, rewarding them not just for their drive, but also for their exemplary design practices.
Aside from receiving a trophy in a black luxury box, laureates will find an annual yearbook, design excellence certificate in a metal frame, a manual that shows them how to leverage their award statuses, gala night tickets for two to the award ceremony, and more, in their winners’ kit. They’ll also enjoy recognition through global media coverage, including a feature in the World Design Rankings.
This year, 1,962 works were selected by a jury of influential scholars, press members, creative professionals, and brand owners. The top designs cover 100 genres, such as packaging design, graphics and visual communication design, and movie and animation design.
Have a look at 20 head-turning winning entries from 2017 to 2018 that encapsulate superior design, creativity, and technology.
To have your works recognized on an international platform, you can submit your entries for a chance to be picked for the 2018-2019 A’ Design Award & Competition, which is now open for early registration.
Inspired by King Arthur’s legendary ‘Excalibur’ sword, this intricate whisky packaging features a container that, upon opening its outer layer, rises up slowly to reveal a bottle.
The geometric edges of the exterior are shaped to look like teardrop diamonds, a metaphor that describes how every drop of the whisky is as precious as diamonds. Inside, the bottle and its cap are given armor-like details to portray how the drink should be saved for the most victorious moments.
Designs that not only enliven traditions, but actually make them better, are always a pleasure. This food idea is to be gifted during the Mid-Autumn Festival, a festival widely celebrated in parts of Asia such as Hong Kong.
Primarily, relatives get together to feast on mooncakes on this day, though the ritual has become more of a mindless routine in the digital age. To encourage families to re-engage and see the custom in a new, magical light, designers Lam Cheung and Yi Lau have reimagined the traditional mooncake as a blank, miniature “moon” that can be decorated collaboratively with colored edible powders.
This minimalist bottle design mirrors water’s elemental nature and its inherent role in the circle of life. A simple circular logo, the nucleus to the illustrations of flora and fauna that surround it, represents water’s purity and wholesomeness.
The colorful illustrations on this energizing coffee bottle packaging pay homage to the famous WWII V-J Day kiss photo in New York City’s Time Square. Italian twin artists Marco and Stefano Van Orten had stained glass church windows and pop art in mind when they drew the wrappers, making tangible the brand’s hopes of being eternal and ever-relevant.
The drink’s name itself, ‘Kisseal’, is an abbreviation of a popular hit single, Sealed with a Kiss.
As the world becomes more digital, designer Alexander Chin has turned the other way and transformed the ephemeral into the tangible. Here, abstract and unseeable concepts take on imageries of vintage apothecary packaging that fill you with wonder; illustrations were vectorized on Adobe Illustrator and colored in Photoshop.
Graphics and Visual Communication Design
In spite of their functionalities, calendars are often placed in the back-burner, which means they can be quite counterproductive. By turning these mundane accessories into desktop toys you can play with, designer Katsumi Tamura ensures you won’t forget important dates again.
The colorful cardboard ‘Puzzle’ calendar consists of circle, triangle, and square pieces that can be fitted together to resemble water wheels, cars, or anything your creativity might have you build.
This regal yet minimal book artwork was aptly designed for The Way of Knowledge and the Holy Spirit, where author MIchael Debus simplifies ancient, philosophical concepts for the modern reader.
The embossed, near-black geometrical cover draws inspiration from the cloisters and leather-bound bibles found in churches, as well as uses depictions of doorways to illustrate the human thought process.
The fantastical study of flight cannot be contained statically, so designer Ximena Ureta created this elaborate box that animates as its owner draws out individual sheets. Each ‘Colibri’, ‘Crane’, ‘Owl’, ‘Finch’, and ‘Dove’ is intricately illustrated to complement the box’s blinders, such that when the sheets slide out, you’ll be able to admire the motions of the birds in full flight.
The packaging is just as captivating, and features star and floral “universes” that dance stunningly around the birds.
When tasked by post-production company Anti-Glitch Foundation to create a new visual identity that sums up its technological, creative, and automation processes, Papanapa imagined it as an 8-bit language, which it turned into an experimental typeface bearing the incohesion of glitches and half-tones of low-res images.
Solaris is an interactive multimedia exhibition that lets visitors experience what it’s like to be astronauts in space. Since guests enter an unknown “world” in a matter of seconds, designer Alexander Kirzhbaum came up with a “teleport” concept to represent the brand.
Photography and Photo Manipulation Design
Created by TBWA Africa, this lifelike campaign for insecticide was put together with materials from trash. The agency felt this method would render more realistic results than if the “insects” were wholly sculptured with digital editing tools. For example, the “cockroach” has a stale croissant “tail,” rotten leaves and plant parts as “wings,” and chicken bones and banana peels as “legs.”
Photographer Florian W. Mueller created these images featuring four vividly colored Porsches in ‘Lava Orange’, ‘Viper Green’, ‘Riviera Blue’, and ‘Ultra Violet’ in Taipei without CGI or additional lighting.
Working with real-life scenery for the ‘Life Intensified’ campaign proved to be a challenging feat—backdrops handpicked in the day would sometimes fall through as these locations would be teeming with hundreds of scooters by nightfall. The team waited until the vehicles were gone, or moved the remaining ones by hand to replace them with the cars.
Movie and Animation Design
Moved by a film about a colorblind person who regains their vision, Cliffs Studio created this chirpy, vibrant video for Orbis, a charity for patients with eye diseases. Bold visual accents were combined with bright colors to congratulate patients on their recoveries.
This low-budget film, which was inspired by the storytelling qualities of still-life photographs, also embodies some features from the sundial. To portray how Sisley’s ‘Phyto-Touche’ sun-glow powder range stays intact on its user’s face all-day-long, art director Sylvain Borgarino played around with lightings to elongate the products’ shadows.
Commercials similar to this one are usually created with 3D tools and after effects, but this version is made with real objects. Interestingly, Borgarino was also only given one day to build the set and film the video.
The mind often catapults between pleasure and pain. When posed the simple question, “Want some ice cream?” the protagonist isn’t able to give a definite answer. Her thoughts become a pinball that bounces around a ‘Candyland’ of sorts; it catapults between the pros, such as the dessert being the perfect subject for social media posts, and the cons, including the extra weight she might gain from indulging in ice cream.
Food, Beverage and Culinary Arts Design
This premium bottled water hydrates not just the body, but also its thirst for inspiration. ‘LIFEWTR’ doubles as a canvas for artists and designers; this particular collection celebrates female creatives and features the vibrant works of Adrienne Gaither, Lynnie Zulu and Trudy Benson.
Even with zero sugar, the force is strong with this ‘Pepsi Black’ cola, thanks to its limited edition packaging. The understated black cans are outlined with your favorite pop culture characters in silver to celebrate the premiere of Star Wars: The Last Jedi.
Art Materials, Stationery Supplies and Gift Items Design
Most people have used binder clips, but they’re hardly utilized with much thought. Ju Yun Chung has reimagined and refined the stationery items so that they become things that people would want as gifts. Apart from an assortment of prints and sizes, the clips also come in three different pressures.
The extra thought put into the design of these everyday desktop objects might actually make organizing a tad more enjoyable.
As a kid, you might have remembered using plastic rulers and being scratched by their sharp edges—not ideal when all you were doing was try to finish your math homework. Sometimes, their corners would chip off. Designers Huang Kaiqi and Lv Jiachun have eradicated these hazards with one simple fix: rounded ends. These rulers aren’t just cuter, they’re much safer too.
Sustainable Products, Projects and Green Design
It’s not easy to quit buying bottled waters, especially with the convenience they bring. Stay Sixty knew that sustainable packaging had to look appealing in order to convert today’s consumers. Two Create Studio thus designed a range of double-walled stainless steel bottles that retain the freshness of drinks while preventing condensation in bags. They also include removable bases for easy cleaning, a crucial detail that expands the lifespans of the bottles.
A’ Design Award & Competition is now taking in early registrations, so submit your works if you want to get them noticed internationally.
This announcement is sponsored by A’ Design Award & Competition