Brandikaran | How PANTONE Is Intending To Make Designers’ Lives Easier In 2018
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How PANTONE Is Intending To Make Designers’ Lives Easier In 2018


How PANTONE Is Intending To Make Designers’ Lives Easier In 2018

Designers routinely undergo multiple handovers each time they work on a project. You would expect the process to be less of a hassle especially in the digital age. Unfortunately, even leading companies like Microsoftadmit to using old-fashioned techniques to get their work done.

In spite of the immense efforts taken to execute projects perfectly, oftentimes the end product doesn’t look the same as shown on screen.

“Everybody starts with a PANTONE book,” explained Adrián Fernández, Vice President and General Manager at PANTONE. “But if you print yellow on recycled board, that yellow is not yellow anymore. We need someone to tell people, ‘That’s not what you’re going to get.’”

In 2018, the color authority hopes to simplify the work processes of designers through two of its tools: ‘PantoneLIVE Design’ and ‘PANTONE Simulator Prints’.

‘PantoneLIVE Design’. Image via PANTONE

‘PantoneLIVE Design’ is an Adobe Illustrator plugin that conceives accurate depictions of PANTONE swatches on 28 of the most common packaging styles, making it easy to preview what your choice colors would look like after being printed on these mediums.

‘PANTONE Simulator Prints’ are on-demand physical reference sheets containing up to five colors as they would appear on your intended packaging material. PANTONE ships them within 24 to 48 hours so brands and creatives would be better able to meet critical deadlines. “It’s not perfect, but it’s very close,” explained Fernández.

By bringing color samples to both digital and physical spheres, the company aims to help creatives hit the mark on two core facets of design: speed and consistency. Brands and designers no longer have to wait two to three weeks to envision their final products in their true forms, allowing projects to be closed more quickly.

He added that the two platforms will soon be upgraded to fulfill all points of the design cycle. In order to do so, PANTONE will engage with “everyone in the supply chain” to more specifically meet their demands.

“We will continue to add to the digital library,” Fernández said. “We want to expand it based on designers’ needs. We visit everyone in the supply chain—ink suppliers, designers, and brands. We ask what is working and what is not. And we ask: are we going in the right direction?”

According to The Dieline, the Vice President at PANTONE would not let on too much about how these systems could be fine-tuned for the betterment of the creative industry, “But [he] did say everything will have physical and digital integration.”

Fernández concluded, “It’s all about eliminating designer pain or rework.”

Image via PANTONE


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