Brandikaran | Captivating Portraits Of Identical Twins Who, In Reality, Might Not Be So Alike
58569
post-template-default,single,single-post,postid-58569,single-format-standard,qode-core-1.2,ajax_fade,page_not_loaded,,brandikaran-ver-2.0, vertical_menu_with_scroll,smooth_scroll,fade_push_text_right,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Captivating Portraits Of Identical Twins Who, In Reality, Might Not Be So Alike

-

Captivating Portraits Of Identical Twins Who, In Reality, Might Not Be So Alike

-

Creatives Criticize JennAir’s Logo Redesign With Absolutely No Holds Barred

-
Composite image by DesignTAXI. Old logo (left) via Jenn-Air, new logo (right) via 45 Irving

JennAir, a company that has been making kitchen appliances since 1947, has roped in 45 Irving to revamp its brand identity.

The updated look features a geometric, sharp-edged font with a “confident ‘J’” that signifies “defiant innovation,” the manufacturer expressed in a press release. The ‘J’ is part of a new angular, bespoke typeface called ‘Defiant Sans’.

The visuals were teased through a lavish campaign called ‘Bound By Nothing’, a loud attempt to disobey norms associated to homewares.

Unfortunately, creatives aren’t taking too well with the new identity. According to BrandNew, it’s unnecessarily sexualized, seeing that JennAir is a kitchen tool brand.

Readers of BrandNew have been equally, if not more, dismissive about the redesign.

“It looks like a parody identity from a Black Mirrorepisode where smart kitchen appliances come to life and try to have sex with people,” wrote Jim Jansen.

Revelling in their wittiness, BrandNew’s parent site UnderConsideration has shared some comments from visitors on Twitter. Have a preview of the new JennAir and read some amusing comments below.

-
Image via 45 Irving

-
Image via 45 Irving

-
Image via 45 Irving

-
Image via 45 Irving

No Comments

Leave a Comment: