Jif Peanut Butter Logo Appears The Same Upside Down, Much To Twitter’s Surprise

May 30, 2018

Jif Peanut Butter Logo Appears The Same Upside Down, Much To Twitter’s Surprise

While Jif peanut butter might be a common food in most households, many would not have paid enough attention to its logo.

Twitter user @SeeDeng discovered that there is more to the logo than meets the eye. He noticed that the Jif logo looks almost the same when turned upside down. In a side-by-side photo, he compared the logo design in a right-side up position versus an upside-down version.

The font used for the logo lacks serifs and therefore the curvature of the “f” is similar to the “J,” making the logo almost the same when it is read upside down.

@SeeDeng said, “Jif upside down still says Jif.. my entire life is a lie.” Other users were also shocked when they learnt about it.

Take a look at the photo below.