Donald Glover Announces New Partnership With adidas In Animated MV Sequel
Not long ago, Childish Gambino, also known as Donald Glover, released his new song Feels Like Summer.
The animated music video features Kanye West wearing a MAGA hat, Michelle Obama consoling him and other numerous cultural references. In this sequel, Gambino announces his new partnership with sports giant adidas.
Gambino is seen removing his kicks and donning a new pair of adidas sneakers. This has some speculating that Glover and adidas are working on a collection together. adidas also publicly welcomed Glover to the family on Twitter and introduced him as the brand’s co-creator.
adidas explained that the partnership with Glover is based on mutual creative respect and that Glover will be working on a range of creative projects including footwear and apparel. Talking about the partnership, Glover said that he is looking forward to building something together with the brand as adidas Originals supports his ideas and creativity.
Glover joins Kylie Jenner, the newly appointed brand ambassador and face of adidas’ ‘Falcon’ campaign, in the adidas family.
[via Hollywood Reporter, opening image via adidas Originals]