Brandikaran | 2018’s ‘Most Shared’ Brand Logo On Social Media Thus Far Is…
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2018’s ‘Most Shared’ Brand Logo On Social Media Thus Far Is…


2018’s ‘Most Shared’ Brand Logo On Social Media Thus Far Is…

The most popular logo across social media today might surprise you.

After combing the internet with its image detection tool, consumer insights company Brandwatch has found the logo that “appears the most” on Instagram and Twitter, and has put together a list of the 10 most visible brands in 2018.

As it turns out, the company that topped the list was none other than activewear leader Adidas, which sees its logo in 6.5 million Twitter and Instagram pictures each month. That equates to 154 unique images per minute, and three new images per second.

Image via Wikimedia Commons

Taking the second spot is competitor Nike, which boasts about 5.3 million monthly unique pictures that include its logo.

Surprisingly for some, Google significantly surpassed Apple in this test, and ranks third in the list. Apple, on the other hand, is in 10th place.

View Adidas’ most engaged post, as well as the 10 most visible brands of 2018, below. Find out more about Brandwatch’s study here.

Image via Brandwatch

Screenshot via Brandwatch

[via The Drum, images via various sources]

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