Articulate, clearly and competitively, how a business brings its offer to life for its customers. We define a brand’s purpose, values, personality and positioning, and the most compelling reason for customer choice: the brand proposition.
Employ the 10 factors, which define a powerful brand, to develop specific strategies and actions that strengthen your brand in market. We use internal and external data to ensure that great brands start from within, and can change their world. From a single brand, to multiple brands, markets, and products, Brand Strength Management provides prioritized, focused strategies for investment and action over time.
Create strategically relevant and memorable names that transcend borders, languages and cultures, and are legally protectable. Through naming systems, we organize and communicate a complete portfolio of products and services to make customer choice clear and easy.
Create a clear vision for a brand’s experience and a roadmap to bring it to market in compelling ways. We view the experience as a whole and identify the touchpoints with the highest potential to deliver the brand’s ambitions. We then collaborate with business units and product teams to bring people, places, processes, and technology together for maximum effect.
Measure and interpret what consumers are saying—or ‘playing back’—about a brand, its competitors, or the industry sector. Using social media measurement tools, combined with strategic analysis, we identify sentiment and create strategic actions and responses to manage a brand’s narrative through social media platforms.