Top Free Resources For Learning And Mastering Logo Design
The internet is a treasure trove of free resources. There’s a wealth of tutorials not only for learning how to master logo design, but also genius DIY camera hacks that anyone can pull off, shown in one minute.
Tom May from Creative Bloq helps you navigate this sea of information by shortlisting the top 20 free resources where you can learn logo design. Each source covers a different aspect of the craft.
Preview May’s helpful highlights below and head here to see his extensive list. Alternatively, you can catch Adobe Creative Cloud’s one-minute clip that teaches you how to make a logo in Illustrator.
1. Getting started with logo design via this 10-step guide
Before becoming a master in logo design and getting to the more elaborate details including how to price your logo design, you must understand what is a logo and its function.
Logo designer Jacob Cass offers his expertise and advice on how to craft the ideal logo. Discover his 10-step guide.
2. The logo design process
Will Paterson, the freelance graphic designer who previously showed you the top 10 Adobe Illustrator tips and tricks that you must know for 2017 and the Illustrator pen tool hack that shaves hours off digitizing logotypes, reveals his logo design process in the video above.
3. Learn from professional designers
Portland designer Aaron Draplin takes on the logo design challenge in the video above, where you can watch and learn. In the 16-minute tutorial, Draplin comes up with a dozen varied iterations of a logo for a fictitious construction company. Obtain insight into how he takes his ideas from mere thoughts to concrete sketches inside Illustrator, before fine-tuning his work.
4. Logos and typography: 30 terms and concepts you need to know
You won’t fully understand logo design without sharpening your knowledge in typography. The Logo Factory schools you through 30 terms and concepts that you need to know to help you select the best fonts for your logo design.
5. Kerning typography
In case you don’t already know, kerning is crucial when it comes to design. Those in doubt can turn to these 10 amusing examples that prove why kerning is so damn important.
UK-based graphic designer Ian Paget shows you how to get the space between characters right on Logo Geek.
6. Psychology of colors, shapes, fonts in logo design
There’s a reason why Google’s logo is multicolored, while MacDonald’s flaunts red and yellow, and Starbucks goes with green.
This infographic by Colourfast will give you a lowdown on the psychology behind the colors, shapes, and fonts used in popular brands to convey specific meanings.